Way to grow your business
Scaling your business is hard. It takes considerable effort. In the beginning, it means wearing different hats. It means dealing with sales and marketing. It means understanding taxes and corporate compliance. It involves having to interact with customers on a daily basis. And so much more. At the end of the day, it takes its toll on you.
1. Get to know your customers: Understand your customer's needs and develop products and services that meet those needs. You can gain insight into your customers by personalizing your services and encouraging them to provide you with feedback.
2. Offer great customer service: Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service they will also be more likely to refer other people to you.
3. Nurture existing customers and look for new opportunities: Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time. At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.
4. Research the competition: When going to market, and you're really looking to get your offer to the masses, you need to research the competition. Frasier says he uses two platforms to conduct his research. The first is Similar Web. The other, AdBeat. Both provide competitive intelligence. It's your chance for x-ray lenses into all landing pages, ad copy, and other stages of the funnel. This allows you to uncover any advertiser's online strategy. Find the ads that have been running for the longest and emulate those. That's the quickest way you scale any business. If it's proven and it's working for your competitors, it's likely it'll work for you.
5. Leverage global platforms: In the ecommerce business selling products? Why not use Amazon's FBA service? In the business of selling services? Why not use Upwork? In the business of renting vacation homes? Why not leverage AirBnB, InvitedHome, HomeAway or other global platforms? Find a platform that's reached saturation and use it to grow your business quickly.
6. Acquire other businesses: Sometimes, acquiring other businesses is a very quick way to grow your own business. If you can find competitors or businesses in other industries that would complement your own, you could use them as platforms to scale fast. Take a look within your industry and even outside of it to find potential for potential opportunities.
(Article sources from: https://www.smallbusiness.wa.gov.au/business-advice/marketing/8-ways-to-grow-your-business, https://www.entrepreneur.com/article/306049)
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